Exciting Times Ahead: De Rosa’s Becomes a Dual-Branded Dealership for New Holland and Case IH

Rachel Burton
May 29
4 min read

WA farming just got a serious upgrade — and we’re leading the charge.

We’re proud to officially announce that De Rosa’s Highway Motors has been awarded dual-branded dealership status for New Holland and Case IH — with exclusive rights to both powerhouse brands across our service region.

That means one thing:You don’t have to choose between precision and power anymore. You get both. In one place. From people you already trust.

19 May 2025

WA’s De Rosa’s Highway Motors secures Case IH and K-Line Ag franchises for Waroona dealership

De Rosa’s Highway Motors in Western Australia is excited to announce its acquisition of the Case IH and K-Line Ag franchises for its Waroona location, including servicing the wider Margaret River area stretching south to Manjimup. This exciting addition expands the dealership's offerings to include two of the world’s leading agricultural equipment brands.

With this latest acquisition, De Rosa’s Highway Motors now proudly represents three of CNH’s top-tier brands, including New Holland, Case IH, and K-Line Ag, reinforcing the dealership's commitment to providing farmers, contractors, and agricultural professionals with top-quality machinery and services.

Established in 1968, De Rosa’s Highway Motors has built a strong reputation for exceptional service and high-quality equipment for Waroona, south of Perth, and surrounding communities.

Gavin Dunstan, Dealer Principal of De Rosa’s Highway Motors, said Case IH brought cutting-edge technology and innovative solutions to the dealership's portfolio, offering high-performance equipment such as tractors, harvesters, and hay equipment, while K-Line Ag strengthened the offering with its exceptional tillage and soil management solutions.

“We are thrilled to expand our range with Case IH and K-Line Ag, further solidifying our role as a leading supplier of world-class agricultural equipment,” Gavin said. “These additions enable us to offer even more options to our customers, backed by the industry-leading service and support that has been a cornerstone of our dealership since 1968.”

As well as offering an expanded machinery and equipment portfolio, Gavin said the business was also committed to supporting its customers with expert parts, service, and maintenance, ensuring the optimal performance of all equipment.

CNH Business Director – Agriculture ANZ, Aaron Bett, congratulated De Rosa’s on the latest development and said it was an important addition to the Case IH dealer network.

“De Rosa’s is a respected name in the region, serving the local farming community so well for so many years. With the Case IH and K-Line Ag brands now added to its ranges, we can see some exciting opportunities for both the brands and local customers,” Aaron said.

Customers are encouraged to visit the dealership to explore the full range of equipment and speak with the knowledgeable team about the best solutions for their farming operations.

For more information, visit www.derosa.com.au or contact De Rosa’s Highway Motors at 0499 057 273.

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specialising in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnh.com

For news from CNH and its Brands visit: media.cnh.com

🛠️ What This Means for Our Farmers

This isn’t just a logo update — it’s a game-changer.

With exclusive access to both New Holland and Case IH, De Rosa’s is now your one-stop shop for:

Cutting-edge broadacre and precision farming machinery
Fully backed genuine parts and factory support
Top-tier GPS, telemetry, and operator tech
A local team trained by both manufacturers, not just one

Whether you’re dairy-focused, crop-heavy, or doing it all — you’ll have access to the full range from T-series New Hollands to Maxxum and Puma series Case IH tractors, right here in Waroona.

🔧 Servicing? We’ve Got It Covered

Our workshop has already been servicing both brands for years — now, we’ve got direct factory support, enhanced diagnostic tools, and access to the latest service training from both New Holland and Case IH.

Translation?Faster turnaround. Smarter service. Zero nonsense.

🚀 Why This Matters for WA Farming

WA conditions are unique. You need:

Gear that can handle heat, dust, and distance
A dealership that knows your name, your land, and your deadlines
And flexibility — because no two farms are alike

Being dual-branded means you don’t have to compromise. You get the best of both worlds — in-stock machines, full tech support, local advice, and financing that actually makes sense for farming.

We’re not here to push one badge over another. We’re here to help you pick the right machine for your farm — no bias, no B.S.

🤝 Thank You for Backing Us

This milestone isn’t just ours — it’s yours.We earned this status because of the farmers who’ve trusted us for generations, who’ve kept coming back, and who’ve helped us build a reputation that Case IH and New Holland were proud to align with.

So from our family to yours — thank you.

🧭 What’s Next?

Come in and see the new lineup. Test drive the tech.Let us show you what dual-branded service looks like — and why De Rosa’s Highway Motors is now the home for WA’s farming future.

New Holland. Case IH. One roof. One team. One unstoppable season ahead.